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Company type | Private |
---|---|
Industry | Automobile industry Motorcycle until 1915 Bicycle industry until 1915 |
Founded | 1875 |
Founder | George Singer |
Defunct | 1970 |
Fate | Taken over, Discontinued |
Successor | Rootes Group |
Headquarters | , |
Area served | United Kingdom Commonwealth of Nations |
Products | Automobiles Motorcycles until 1915 Bicycles until 1915 |
Singer Motors Limited was a British motor vehicle manufacturing business, originally a bicycle manufacturer founded as Singer & Co by George Singer, in 1874 in Coventry, England. Singer & Co's bicycle manufacture continued. From 1901 George Singer's Singer Motor Co made cars and commercial vehicles.
Singer Motor Co was the first motor manufacturer to make a small economy car that was a replica of a large car, showing a small car was a practical proposition.[1] It was much more sturdily built than otherwise similar cyclecars. With its four-cylinder ten horsepower engine the Singer Ten was launched at the 1912 Cycle and Motor Cycle Show at Olympia. William Rootes, a Singer apprentice at the time of its development and consummate car-salesman, contracted to buy 50, the entire first year's supply.[1] It became a best-seller.[1] Ultimately, Singer's business was acquired by his Rootes Group in 1956, which continued the brand until 1970, a few years following Rootes' acquisition by the American Chrysler corporation.